Case Study: Design Journey of Retail Store Going Online-UX Way

Project Background

Problem Statement

Let’s Get Started

Stage one, Empathize

Secondary Research
Competitive Analysis
Persona
Empathy Map

Stage two, Define

Project Goals
Feature Roadmap
Feature Matrix
Information Architecture

Stage three, Ideation

Desktop sketches
Mobile Sketches
Low-fidelity desktop wireframes
UI Kit

Stage four, Prototype

Homepage, category page, product listing, and product detail page
Sign Up/Login, Bag Detail, Address, Payment, and Confirmation Page

Stage five, Testing

Affinity Map

Next step

UX Student from Chicago, learning to become UX/UI pro.